The 3 Dirty Secrets of The Home Business Lead Industry
The new, inexperienced business owner is thebread-and-butter of the lead industry.
The new ownerbuys premium, exclusive leads to get started, hoping for good results right away.
Results are usually disappointing.
Here's why.
1.
The lead companies are trying to keep up with massive demand.
To meet the demand for leadsthey generate the leads in ways that produce business prospects who are NOT good quality.
Here's a slimy method they use to generate "premium" leads: They run ads on internet boards for job-seekers.
What is wrong with this?Job-seekers are often broke and desperate and not only do they not have money to invest in starting and growing a business, they were looking for a job because they have an employee mentality.
Does this strike the reader as a lousy type of lead?It sure struck me that way.
I was insulted that I was paying $5 a head for leads that were barely qualified to work for McDonald's and sure weren't the pro-active people who seek out a real opportunity to create financial freedom.
Any time you talk to a purchased lead that says he or she was looking for a job, chances are you have been had and the lead company is scraping the bottom of the barrel.
2.
The lead companies specifically target people who are broke and desperate.
Broke people are more likely to fill out detailed form information, state whether they have good credit or not, etc.
In a nutshell, the more information you see on the lead form, the more likely the person is dead broke.
People who have good credit and money to invest in a business are less inclined to give out information about themselves or fill in detailed forms.
3.
The lead companies often lie about how many times the leads are sold.
Lead companies know you will probably not succeed with the premium leads they sell you.
They will try to keep you buying leads as long as possible.
The Solution We have to be realistic here.
Success in business requires the development of skill.
Marketing is absolutely the most important activity a business owner can take an interest in.
The absolute highest quality leads will be developed by doing your own marketing and attracting the right kind of people to you.
Marketing is a process.
It requires patience and testing.
It requires perseverance.
But once you learn how to market, its like a license to print money.
Not a lot in the beginning, but as your expertise grows you will get better and better results and earn more money with your marketing investment, more consistently.
The new ownerbuys premium, exclusive leads to get started, hoping for good results right away.
Results are usually disappointing.
Here's why.
1.
The lead companies are trying to keep up with massive demand.
To meet the demand for leadsthey generate the leads in ways that produce business prospects who are NOT good quality.
Here's a slimy method they use to generate "premium" leads: They run ads on internet boards for job-seekers.
What is wrong with this?Job-seekers are often broke and desperate and not only do they not have money to invest in starting and growing a business, they were looking for a job because they have an employee mentality.
Does this strike the reader as a lousy type of lead?It sure struck me that way.
I was insulted that I was paying $5 a head for leads that were barely qualified to work for McDonald's and sure weren't the pro-active people who seek out a real opportunity to create financial freedom.
Any time you talk to a purchased lead that says he or she was looking for a job, chances are you have been had and the lead company is scraping the bottom of the barrel.
2.
The lead companies specifically target people who are broke and desperate.
Broke people are more likely to fill out detailed form information, state whether they have good credit or not, etc.
In a nutshell, the more information you see on the lead form, the more likely the person is dead broke.
People who have good credit and money to invest in a business are less inclined to give out information about themselves or fill in detailed forms.
3.
The lead companies often lie about how many times the leads are sold.
Lead companies know you will probably not succeed with the premium leads they sell you.
They will try to keep you buying leads as long as possible.
The Solution We have to be realistic here.
Success in business requires the development of skill.
Marketing is absolutely the most important activity a business owner can take an interest in.
The absolute highest quality leads will be developed by doing your own marketing and attracting the right kind of people to you.
Marketing is a process.
It requires patience and testing.
It requires perseverance.
But once you learn how to market, its like a license to print money.
Not a lot in the beginning, but as your expertise grows you will get better and better results and earn more money with your marketing investment, more consistently.
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