There are several ways to determine how to price your coaching services.
Naturally, the very lowest possible price is one that will pay your expenses and leave you enough to survive on.
But you probably do not wish to settle for just that.
And you probably know that you are worth more then that (if not, you should quit and go do something else).
So you can go higher.
How much higher? Many look at your competition and set a similar price for your own services.
I do not recommend this.
When you set your price just like the competition, you are perceived as being just like the competition.
Why should the prospective client choose you? But the real problem is that in doing so, you are not pricing yourself, you are pricing the competition.
I didn't become a coach to be like the next guy.
Did you? So, how should you put a price on your services? Until now, you were quite sure you can sell your service in this price.
You were being like the others, and they sell, don't they? You were safe inside your comfort zone.
As a coach, you probably challenge you clients to get out of their comfort zones in order to achieve things.
You should be applying the same rule to yourself.
Take the price you feel OK with and try raising it a little.
Are you still feeling OK? Go higher, and continue to raise your price until you begin to feel uneasy, and not so sure that you can sell at this price.
The uneasy feeling means that you are going out of your comfort zone.
And this is the sign to go onwards at least one more step.
When you price your services, you should always strive to get out of your comfort zone.
Only then are you being paid your true value.
And after you get used to selling your services at this price - raise it again! The exact same reasons will apply.
Hopefully, you will also challenge yourself to truly deliver the higher value that your clients would expect for the higher price.
This would cause you to improve yourself, and assure that you are not overpriced.