Has Your Jobs Referral Program Gone Social Yet?

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You have a jobs referral program in place.
Check.
Has it gone social yet? If you can't check off this box yet, you aren't maximizing your referral program.
More and more companies are relying on word of mouth to have their marketing needs met - even when it comes to marketing new job openings.
CNN recently reported that more companies are able to be noticed by using social media as their one and only marketing strategy.
Dropbox, a common sharing app, reached 25 million users and that's all because of word of mouth through social media platforms.
Imagine if you could tap into even a small percentage of that word of mouth marketing power for all of your open positions that you have to hire for? Social media is virtually free - especially when you rely on your employees to spread the information to their contacts.
This eliminates a significant amount of cost that you have in your hiring budget.
No more job fairs.
No more newspaper ads.
You simply provide a reward to your employees for sending you referrals, should you hire them.
Your employees already know all about social media.
They may be checking in on Facebook, ranting on Twitter and staying connected with old co-workers and bosses on LinkedIn.
It's likely that your next quality employee is friends with one of your current employees.
This means that social media is going to be your best chance of finding one of these people.
It's impossible to tap into the friends and connections of your employees without their help.
By integrating a social referral program into the workplace, employees can make short work of posting open positions on their social media profiles - allowing you to get all of the resumes you need to make a quality hire.
Applicant tracking systems often contain the social referral program.
This enables you to track applicants as well as who referred them in one easy-to-use program.
This eliminates a significant amount of paperwork crossing your desk and allows you to stay on top of all of the best applicants.
You can even ask employees to provide a personal recommendation in a low-key way for all of the referrals they have sent your way.
This makes it easy to find out if your employee actually knows this person and thinks they will fit in well with the company dynamic.
Your jobs referral program may be doing good, but it can probably be doing better.
Whether you want more resumes for each open position or you want an easier way to track referrals, bringing it to the social level can help tremendously.
The power of word of mouth is multiplied significantly with the use of Facebook, Twitter, LinkedIn and other social media sites.
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