How Article Writing Can Explode Your Internet Business
There are a number of ways to communicate with your website visitors, including writing articles and preparing audio and video materials.
By far, the most common is with the written word.
With the written word, you can: 1.
"tell your story" (educate), 2.
inform people, 3.
even persuade them to purchase your products or services.
Telling your story can be powerful even if you think it might not be.
For one thing, people like stories as long as you don't bore them.
Make them educational or informative.
You can often times help people identify with you as you illustrate that you are just like them.
Story telling is a great way to do this.
The written word is also used to inform people such as explaining various features and benefits that you are offering.
The "experts" say that more Internet marketers should emphasize "benefits" rather than "features".
For example, features would include: o how many pages are in a report? o how many audio CDs are you offering and how many hours of discourse are there? and, o how many resources are provided for investigation? However, the question is, What benefits are you offering? How will your viewer or customer benefit? Benefits are usually connected with some type of emotional trigger which may include: o love, o money, o health, o saving time and so on.
"Get the woman of your dreams, make a lot of money, never worry about being sick another day in your life" etc, etc.
Engaging core emotional needs will propel people to open their wallets faster than a laundry list of features.
Now, writing persuasive sales copy and articles is, for the most part, an art.
You not only want to inform and educate people, you want them to take some type of action.
And, of course, the type of action you want them to take should be beneficial to them AND, equally important, it should be obvious to them.
When you learn to write well - or hire someone to write for you - you can almost write your own ticket to success.
Other than establishing yourself as an expert in your field, you will gather a following.
They will wait with great anticipation for your next publication and article writing is one of the easiest ways to really connect with your audience.
Learn to write articles with good content and watch your online business explode.
By far, the most common is with the written word.
With the written word, you can: 1.
"tell your story" (educate), 2.
inform people, 3.
even persuade them to purchase your products or services.
Telling your story can be powerful even if you think it might not be.
For one thing, people like stories as long as you don't bore them.
Make them educational or informative.
You can often times help people identify with you as you illustrate that you are just like them.
Story telling is a great way to do this.
The written word is also used to inform people such as explaining various features and benefits that you are offering.
The "experts" say that more Internet marketers should emphasize "benefits" rather than "features".
For example, features would include: o how many pages are in a report? o how many audio CDs are you offering and how many hours of discourse are there? and, o how many resources are provided for investigation? However, the question is, What benefits are you offering? How will your viewer or customer benefit? Benefits are usually connected with some type of emotional trigger which may include: o love, o money, o health, o saving time and so on.
"Get the woman of your dreams, make a lot of money, never worry about being sick another day in your life" etc, etc.
Engaging core emotional needs will propel people to open their wallets faster than a laundry list of features.
Now, writing persuasive sales copy and articles is, for the most part, an art.
You not only want to inform and educate people, you want them to take some type of action.
And, of course, the type of action you want them to take should be beneficial to them AND, equally important, it should be obvious to them.
When you learn to write well - or hire someone to write for you - you can almost write your own ticket to success.
Other than establishing yourself as an expert in your field, you will gather a following.
They will wait with great anticipation for your next publication and article writing is one of the easiest ways to really connect with your audience.
Learn to write articles with good content and watch your online business explode.
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