How to Create a Powerful Landing Page
A landing page or in online marketing terms, a lead capturing page or simply a lander is a single webpage that may or may not be a part of the main business website which is accessed by clicking on an adword campaign/online advertisement, or a search engine result.
An effective landing page drives a visitor towards a desired action, which is most of the same times sale or lead generation. Through landing page you try to spawn an impulse to make a decision while providing a set list of choices that you want them to choose from. Your goal is to either get visitors volunteer valued information, like sharing of their contact information, or buy your product.
But the question remains, how to create a powerful landing page?
Begin With a Clear Goal
A landing page must have a definite course of action to offer. And everything else that is required to work on the landing page moves around the goal and the purpose with which you set up the page.
A goal must be SMART - specific, measurable, achievable, realistic, and timely. It should be strategically laid out, taking care and answering all the details in prospects mind. A sensible plan comes with a complete assessment, together with the drawbacks.
Identify your market
Since you have a specific goal with the way you build the landing page, you also need to know your target audience you are aiming for - right keywords, right place and right time. Each age group has a different need to address and a different language that persuades them or gets their attention. Make sure your landing page says it in a way that you audience understands and appreciates. And for that matter, even the design and aesthetics should go with your brand and prospect's choice.
Drive Your Audience to Act
Make sure your landing page does what it has been designed for - get leads/sales, with a clear and crisp call to action(CTA) placed big and above the fold. How do you make them buy your product? How can you motivate them to make a choice right there and then? The answers to these questions determine the success of your landing page. Think of ways to atleast get your visitor sign-up/share their contact details, so that you can try reaching and persuading them back. I suggest, a single purpose with a single focused message, everything else should be aligned with the same.
Remove Clutter
Although alternative hyperlinks, cool layout, and graphics impress a visitor but these seldom help to close the deal. And make sure over doing it might confuse or completely de-focus the visitor from the basic goal. Remember that in a landing page, all you want is to get him/her love your product/service and make an action to buy it. Make sure that your content is readable and all the necessary information is there. Stick with simple yet corporate-impressive designs, simple and straight to the point, making a visitor realise that you mean business.
Test it
Post a perfect blend of experience, gut instinct, and personal opinion, something that could still make a difference is testing. There are times when things are not as per our years of learning and experience and still they work, sell; things which only customer can understand, that lure him/her in a way our experience couldn't. Few page elements, you must consider testing include:
€ Main Headline
€ Call to action (CTA) positioning and color of the button
€ Form Length
€ Content to graphic ratio
Only a powerful landing page generates results. If used right, landing page has the power to help you set your business up for a new venture into the world of URLs. You will never see something else that is as cost-effective and productive as human.
An effective landing page drives a visitor towards a desired action, which is most of the same times sale or lead generation. Through landing page you try to spawn an impulse to make a decision while providing a set list of choices that you want them to choose from. Your goal is to either get visitors volunteer valued information, like sharing of their contact information, or buy your product.
But the question remains, how to create a powerful landing page?
Begin With a Clear Goal
A landing page must have a definite course of action to offer. And everything else that is required to work on the landing page moves around the goal and the purpose with which you set up the page.
A goal must be SMART - specific, measurable, achievable, realistic, and timely. It should be strategically laid out, taking care and answering all the details in prospects mind. A sensible plan comes with a complete assessment, together with the drawbacks.
Identify your market
Since you have a specific goal with the way you build the landing page, you also need to know your target audience you are aiming for - right keywords, right place and right time. Each age group has a different need to address and a different language that persuades them or gets their attention. Make sure your landing page says it in a way that you audience understands and appreciates. And for that matter, even the design and aesthetics should go with your brand and prospect's choice.
Drive Your Audience to Act
Make sure your landing page does what it has been designed for - get leads/sales, with a clear and crisp call to action(CTA) placed big and above the fold. How do you make them buy your product? How can you motivate them to make a choice right there and then? The answers to these questions determine the success of your landing page. Think of ways to atleast get your visitor sign-up/share their contact details, so that you can try reaching and persuading them back. I suggest, a single purpose with a single focused message, everything else should be aligned with the same.
Remove Clutter
Although alternative hyperlinks, cool layout, and graphics impress a visitor but these seldom help to close the deal. And make sure over doing it might confuse or completely de-focus the visitor from the basic goal. Remember that in a landing page, all you want is to get him/her love your product/service and make an action to buy it. Make sure that your content is readable and all the necessary information is there. Stick with simple yet corporate-impressive designs, simple and straight to the point, making a visitor realise that you mean business.
Test it
Post a perfect blend of experience, gut instinct, and personal opinion, something that could still make a difference is testing. There are times when things are not as per our years of learning and experience and still they work, sell; things which only customer can understand, that lure him/her in a way our experience couldn't. Few page elements, you must consider testing include:
€ Main Headline
€ Call to action (CTA) positioning and color of the button
€ Form Length
€ Content to graphic ratio
Only a powerful landing page generates results. If used right, landing page has the power to help you set your business up for a new venture into the world of URLs. You will never see something else that is as cost-effective and productive as human.
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