The 6 Main Concepts Of A Successful Home Business-Part 1
Concept No.1 - Market Position
Which do you think would be a better market to tap into typewriter sales, or personal computer sales? In this case it's obvious, typewriters are pretty much obsolete, but personal computers are in high demand. Therefore we know which of these markets is expanding and which one isn't. Even if you did make the right choice, you would still have to know how to effectively get your share of the business available. Just hanging a sign on your door saying "PC's sold here" wouldn't enable you to effectively take your share of the market.
So how do you position yourself in front of a "Huge Expanding Market"? First you need to identify the fastest growing industries. Some of the fastest growing industries on earth today are:
* Working From Home - $401 Billion Dollar Industry.
* Internet Marketing - exceeds $523 Billion according to a study done by the McCombs School of Business and is expected to reach 7 Trillion within the next 3 years.
* Mail Order Marketing - $350 Billion Dollar Industry and growing.
* Wellness Industry - $200 Billion Dollar Industry and expected to reach $1 Trillion within 10 years.
* Nutrition Industry - $4.2 Billion Dollar Industry and exploding.
* Weight Control Industry - $33 Billion Dollar Industry fueled by epidemic size obesity levels. An estimated 70% of the U.S. population needs to lose 10 - 50 pounds.
* Personal Care Industry - $72 Billion Dollar Industry.
* Cosmetics Industry - $8 Billion Dollar Industry - and steadily growing.
Let's take a closer look at just one of those industries.
In the early ninety's the Wall Street Journal estimated the total annual revenue from mail order marketing at between $55 and $65 billion dollars. Then the New York Times reported $140 billion a year. Then Direct Marketing Magazine reported $245 billion, and at the time this was written, the industry had grown to $350 billion, and it is expected to double in size in the next decade. If you had 1/3 of 1% of that market, you'd have over a billion dollars in sales. The Gartner Group estimates Internet business will triple in the next few years. Imagine owning a small piece of that!
Imagine positioning yourself in front of some of these industries listed, while working from home and utilizing the power of mail order and Internet Marketing to build your business.
Authors Note: To tap into an established, successful, and proven home business that can help you achieve more income & the time freedom to spend with your family & friends while creating total financial security.