One of the things I bang on about over and over again is premium pricing.
Why do I do this? Because...
Premium Pricing Is quite simply the easiest way to make money -- and it's perfectly possible (and indeed highly recommended) to do it ethically too.
Yes, you'll always get the odd weirdo who has the 'entitlement' attitude, but there's a phrase I can think of that's most apt: it begins with an "f"' and rhymes with "book 'em".
But, how can you charge high prices when your competitors don't and why won't you lose all your customers and clients? Easy.
Give great service.
For example:

1. You can make their life easy.
   If you can give your customers and clients what they need when they need it, they'll love you and won't mind paying a premium.
   
2. You can be reliable.
   Say what you're going to do; do it; and then tell them what you've done.
   Probably the biggest gripe in business is the gripe of the unkept promise, whether it's a service that doesn't happen or a product not doing what the salesman claimed.
   
3. You can be predictable.
   Meaning, you can cultivate a history of being reliable in your relationship.
   This takes time, of course, but, then, you are in it for the long-term, aren't you? (the correct answer is "Yes, Baldy, I am")
4. You can give them what they want to buy, not what you want to sell.
   One of the "secrets" (to use a much overused word in the marketing game) o my modest success as a copywriter is I am extremely flexible.
   I can think of only one or two occasions where I've turned to a client and said, "sorry, but I can't do that" - and those cases were, specially, being asked to take video testimonials at an event (not even if you promised me a night of passion with Kate Beckinsale); and the other was something I really can't remember.
   So, over the years I've found myself fighting with the radio advertising watchdog, dealing with some bozo selling Internet domains, dozens of different advertising departments and publications, managing projects, editing audio...
   and so on.
   The upshot is...
   I look after my clients and they know it.
   But your average copywriter...
   he just turns out copy...
   and that's it.
   
5. You can give them ideas.
   If you're positioned as the hired help and sit there quietly waiting for them to give you something to do, your value to your clients is pretty low - and you're easily swapped out for someone who does the same thing but cheaper.
   But if you're proactive about suggesting new ideas, strategies, tactics and techniques not only do you get more business, but you make yourself indispensable.
   

I promise you, people look to you to solve their problems...
and if you've done your homework you'll know what those problems are and how to get under your customers' and clients' skin sothey feel they simply have to do something about what ails them...
and then you do it for them as well as you can and better than anyone else...
then price won't even come into it.
Want to discover even more about premium pricing and how easy it is?