Employee Referral Programs Integrated With Social Media Work Best!
Social media by its very nature encourages referrals, be it referring a restaurant, a movie or a service provider. And referrals have established themselves beyond doubt as the fastest and most cost effective means of hiring good quality talent. It makes sense therefore to integrate social media features into employee referral program to increase both the reach of the program as well as to ensure it is user friendly for an increasingly mobile workforce.
The inherent potential of social networking lies mainly in the ability to mine the numerous relationships, both professional and personal that people build over the years. The potential to reach and harness this vast latent talent pool is what makes social media so essential in today's war for talent among organizations.
The purpose of any recruiting exercise is to be able to source the highest number of profiles that match the requirements of the role. A referral program is based on the basic premise that good people know other good people. Hence the probability of hiring high quality candidates who are productive much faster and also stay longer in the organization is significantly higher for referred candidates. As an extension of this, tapping the social connections of employees is also likely to result in good quality hires. In an increasingly wired world, employees are more connected virtually than ever before which makes it a virtual goldmine of talent which can be effectively tapped by deploying the right technology.
Automated job sharing feature that allow employees to share open positions on social media sites is one such tool, which if effectively deployed, increases the reach of your organization and the open positions. Smart matching tools like ZALP have inbuilt algorithms that allow employees to easily scan their networks for people that most closely match the job description is another highly effective tool thus making the Social Recruiting process easier.
Another big advantage of using social media tools is that it makes it easy to communicate with a vast pool of people easily and effectively. Social media features make it possible to do both mass communications simultaneously to a large group of people as well as tailor messaging to a specific group of people identified based on certain search parameters. The communication is both seamless as well as effective since social media also allows people to respond to your communication and for you to track and monitor how your communication has been received by the target audience.
Lastly, another big advantage of integrating social media into your employee referral program is that it allows you to build your employer brand amongst your target talent pool without investing significant money.
The inherent potential of social networking lies mainly in the ability to mine the numerous relationships, both professional and personal that people build over the years. The potential to reach and harness this vast latent talent pool is what makes social media so essential in today's war for talent among organizations.
The purpose of any recruiting exercise is to be able to source the highest number of profiles that match the requirements of the role. A referral program is based on the basic premise that good people know other good people. Hence the probability of hiring high quality candidates who are productive much faster and also stay longer in the organization is significantly higher for referred candidates. As an extension of this, tapping the social connections of employees is also likely to result in good quality hires. In an increasingly wired world, employees are more connected virtually than ever before which makes it a virtual goldmine of talent which can be effectively tapped by deploying the right technology.
Automated job sharing feature that allow employees to share open positions on social media sites is one such tool, which if effectively deployed, increases the reach of your organization and the open positions. Smart matching tools like ZALP have inbuilt algorithms that allow employees to easily scan their networks for people that most closely match the job description is another highly effective tool thus making the Social Recruiting process easier.
Another big advantage of using social media tools is that it makes it easy to communicate with a vast pool of people easily and effectively. Social media features make it possible to do both mass communications simultaneously to a large group of people as well as tailor messaging to a specific group of people identified based on certain search parameters. The communication is both seamless as well as effective since social media also allows people to respond to your communication and for you to track and monitor how your communication has been received by the target audience.
Lastly, another big advantage of integrating social media into your employee referral program is that it allows you to build your employer brand amongst your target talent pool without investing significant money.
Source...