Promoting Your Brand: Why a Logo is Important to Your Business
Let's play a game. Read this list and make a mental note about what image or reaction is immediately conjured in your mind...
1. Nike
2. BMW
3. YouTube
4. WalMart
5. Your Favorite Sports Team
What does every one of these have in common? A memorable logo. Why is this? The primary reason is that the mind tends to remember images instead of words. As a small business, your logo is the picture that you want everyone to "see" when they think of your company and your brand.
In order to understand the importance your logo will play in your small business let's take a look at: the benefits of having a logo, and what you can use your business logo for.
The Benefits of Brand Logos for Your Small Business
1. Business Identity
Your logo will be battling in the trenches to establish your business identity. Since you want your customers and potential customers to remember you, your small business needs to stand out. The name of your business alone will never be enough. The average person can be bombarded with hundreds of thousands of words a day through verbal means, text-based media, and more. This makes the name of your business less than.001% of the total amount of words they will hear in a day.
Your business logo, on the other hand, is unique to your business. This means that people will only see your logo while they are gaining information and creating opinions about your business. By having a memorable logo, your business will always be easy for customers to recall when they need their needs met.
2. Professionalism
Take as long as you want and make a list of all of the successful businesses that do not have a logo. Even the most simplistic logo's, such as the name of the business in a specific font and with a specific background, can instill a sense of professionalism. In fact many law firms use these type of logo's as does WalMart.
If you want to be regarded as a professional, your small business must have a logo. It also gives you an advantage if your competition does not have a logo.
3. Uniqueness
Even if your small business has the most generic and forgettable name is existence, a logo can still make your businesses name unique. As a small business, you are not only competing with other small businesses but large corporations as well. You must find a way to stand out from the crowd and your business logo is simple way to do this.
If your customers cannot pick the name of your business out of a list of competitors, then odds are they won't come back (if they show up in the first place). By being unique, your small business will inherently stand out in a crowd and become much more memorable.
What You Can Use Your Brand Logo For?
In short, you can use your business logos for anything and everything. By using your business logo everywhere you ensure that you are following one of the most important rules of building a brand and your corporate identity: Consistency.
Without consistency your small business will inherently give others the impression that you are unpolished, unfocused, unprofessional, and extremely small. None of these qualities are beneficial to your image.
You can and should use your logo whenever you are using your small businesses name or products/services. This includes: letterheads, business cards, advertisements, marketing campaigns, your website(s), and anywhere else you can think of. It is important to note that you website logo should not be different from your standard business logo, otherwise your website will not automatically be linked to your business in the minds of its users. By using your logo as a focal point, you will generate consistency because through all of these mediums, people will be relating your business to more than just your logo, but to a specific font, specific shape, and specific color or set of colors. All of this breeds consistency.
Consistency is synonymous with success for small business. Since small businesses are smaller, they must take care of every customer, fill every order, and meet every expectation. All of this is done through consistency.
Conclusion
Your business logo is not just a picture. It represents the essence of your small business. Without one, you might as well be a roadside vendor selling oranges out of the back of a truck and leave it all up to chance. To generate trust and sense of professionalism, you must have a logo and use it effectively. This creates the sense of consistency that turns small businesses into success stories.
Resources
Learn more about business logos, company logos and sports logos. [http://www.juggle.com/business/logos]
Check out the history of logos here.
1. Nike
2. BMW
3. YouTube
4. WalMart
5. Your Favorite Sports Team
What does every one of these have in common? A memorable logo. Why is this? The primary reason is that the mind tends to remember images instead of words. As a small business, your logo is the picture that you want everyone to "see" when they think of your company and your brand.
In order to understand the importance your logo will play in your small business let's take a look at: the benefits of having a logo, and what you can use your business logo for.
The Benefits of Brand Logos for Your Small Business
1. Business Identity
Your logo will be battling in the trenches to establish your business identity. Since you want your customers and potential customers to remember you, your small business needs to stand out. The name of your business alone will never be enough. The average person can be bombarded with hundreds of thousands of words a day through verbal means, text-based media, and more. This makes the name of your business less than.001% of the total amount of words they will hear in a day.
Your business logo, on the other hand, is unique to your business. This means that people will only see your logo while they are gaining information and creating opinions about your business. By having a memorable logo, your business will always be easy for customers to recall when they need their needs met.
2. Professionalism
Take as long as you want and make a list of all of the successful businesses that do not have a logo. Even the most simplistic logo's, such as the name of the business in a specific font and with a specific background, can instill a sense of professionalism. In fact many law firms use these type of logo's as does WalMart.
If you want to be regarded as a professional, your small business must have a logo. It also gives you an advantage if your competition does not have a logo.
3. Uniqueness
Even if your small business has the most generic and forgettable name is existence, a logo can still make your businesses name unique. As a small business, you are not only competing with other small businesses but large corporations as well. You must find a way to stand out from the crowd and your business logo is simple way to do this.
If your customers cannot pick the name of your business out of a list of competitors, then odds are they won't come back (if they show up in the first place). By being unique, your small business will inherently stand out in a crowd and become much more memorable.
What You Can Use Your Brand Logo For?
In short, you can use your business logos for anything and everything. By using your business logo everywhere you ensure that you are following one of the most important rules of building a brand and your corporate identity: Consistency.
Without consistency your small business will inherently give others the impression that you are unpolished, unfocused, unprofessional, and extremely small. None of these qualities are beneficial to your image.
You can and should use your logo whenever you are using your small businesses name or products/services. This includes: letterheads, business cards, advertisements, marketing campaigns, your website(s), and anywhere else you can think of. It is important to note that you website logo should not be different from your standard business logo, otherwise your website will not automatically be linked to your business in the minds of its users. By using your logo as a focal point, you will generate consistency because through all of these mediums, people will be relating your business to more than just your logo, but to a specific font, specific shape, and specific color or set of colors. All of this breeds consistency.
Consistency is synonymous with success for small business. Since small businesses are smaller, they must take care of every customer, fill every order, and meet every expectation. All of this is done through consistency.
Conclusion
Your business logo is not just a picture. It represents the essence of your small business. Without one, you might as well be a roadside vendor selling oranges out of the back of a truck and leave it all up to chance. To generate trust and sense of professionalism, you must have a logo and use it effectively. This creates the sense of consistency that turns small businesses into success stories.
Resources
Learn more about business logos, company logos and sports logos. [http://www.juggle.com/business/logos]
Check out the history of logos here.
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