This is part two of a six part series for people starting a greeting card business and want to get tips to grow their business quickly.
1.
You want to spot what the trends are in your greeting card business and the industry for that matter.
What greeting cards are your clients buying the most of? When you know that, start designing more greetings card like that.
For instance, with my greeting card business opportunity, I can send greeting cards with people's pictures on them for about $1.
34 right from my computer.
People love these cards because it has a picture of them on the cover of the card.
I would say 90% of the cards I send now are cards with pictures on the cover.
My business owner clients love them.
2.
Once you compile your list of popular cards, you want to make up a list of your potential consumers for your target market.
What is cool is you have heard the term "birds of a feather flock together".
That is a true statement.
If you find you have a certain person that is buying your cards over and over, then that means he or she probably knows people just like themselves.
There are tons of places to find people online and build a relationship with them.
Just about most of my business comes from meeting people online.
That is what is so cool about owning a home based greeting card business.
3.
You need to make it easy for potential customers to buy from you.
In other words you need to make yourself accessible.
You need to let your potential customers now why they should go with you.
This would be called marketing yourself.
You want to let your potential customers know what makes you special and stand out above the rest of the companies in the industry.
I could write a who series just on this one topic.
One of the things that I do is gather testimonials of other people making money with my greeting card business opportunity as well as people using the greeting cards in their business.
This doesn't cost me a thing and I can show people proof that I know what I am talking about when it comes to making money with greeting cards.
4.
Get the word out about your business.
There are so many ways to do this.
For my team, I use the Internet to drive traffic to my greeting card business website and people contact me when they are ready to buy.
This is what I teach people to do.
Be the hunted and not the hunter as my friend Mike Dillard says to me.
Another tip I share with my award winning team is to pick three to five reaching out methods to market yourself and you will be fine.
Become an expert at them so you don't spread yourself too thin.
5.
Give your customers a reason to return.
There are only three ways to grow a greeting card business.
a.
get new clients b.
get your client to come back more often c.
get your clients to spend more at the time of purchase If you focus on those three ways then you will be fine.
As the tip mentions, always give your clients a reason to return.
It is one of the fastest ways to grow a business.
This concludes part two of our six part series for starting a greeting card business successfully.
If you would like more information on starting a greeting card business then feel free to join the free ecourse below.