Many people just ignore the necessity of developing the fine art of conversation and take it for granted that it doesn't matter how you carry it out as long as the others involved in the conversation understand what you are saying.
That is the main reason why we hear crude and vulgar language being often used in conversation.
It is also true that most is just empty gossip without constructive content.
It may be all right if you are just passing some time over a cup of coffee in a coffee shop with some friends but in a dating situation, good conversation is very important and it is something that, as a society we seem to have lost.
I am sure you must have had the experience of engaging in an interesting conversation for hours on end and yet you do not realize it has taken that long.
You are so engrossed in the conversation that you sometimes even forget an important appointment.
Likewise, you may have also joined in a conversation and are very anxious to get out of it as the topics become dull and boring.
That being said, I am also sure that you know the reasons why in one instance you are so engrossed while at another you want to leave at the first opportunity.
  A Skill to Master Conversation is an art that must be mastered if you want to be successful with your audience, if you want people to pay attention to you and keep them glued to their seats.
In this dating exercise, a mastery of the art of conversation is a must if you want your partner glued to his or her seat paying attention to every word you say.
The first rule is to respect the other person, to speak less and listen more.
Remember the rule that a social conversation is a conversation and nothing more.
It is a two way process if you are alone with a date and a multi-involvement process if you are among friends.
Right from the outset, you must refrain from turning the conversation into a Sunday sermon or a debating platform or a political campaign platform.
These are the common blunders committed by many people who are easily carried away by the slightest provocation that suddenly and unexpectedly arises.
Be Proactive During the course of the conversation, sometimes sensitive issues arise that challenge your ego.
Do not respond negatively to that.
Be proactive; view the situation and suggestions or provocations from the other side of the coin, not from the usual antagonistic side.
You may see some arguments that you can agree to.
Stay cool and calm.
Show that in your body language.
Do not react, become fidgety and nervous or unduly provoked and anxious to fight back.
This attitude will look too childish and amateurish and will not speak much of your personality.
Learn to see other people's view in parallel and do not impose a stoic and purely judgmental standard of 'there is only one right' and all others are therefore wrong'.