Planning Your Online Corporate Video
With online video emerging in the last decade as the fastest growing marketing medium in history it is very important to plan your online corporate video thoroughly. The best videos commence with a well written script.
1 Minute Media is so named because our title reflects the data on viewer retention for business and corporate video. The average viewer is prepared to watch 10 seconds to one minute of video before they will switch off. Your message therefore must be succinct, straight to the point and powerful enough to maintain your audience.
How do we produce Corporate Video that your clients want to watch?
There are three distinct phases involved in premium Corporate Video Production: Pre-Production; Filming; and Post Production. People naturally have the tendency not to think about the Pre-Production phase which is equally or possibly more important than the Filming and Post-Production phases. The easiest way to envisage the importance of Pre-Production is to imagine Bazz Luhrmann arriving onset, with a cast of characters and trying to "wing it" with no preparation! It may sound far fetched but this is what some businesses try to do, and the end results show.
We leave nothing to chance at 1 Minute Media by applying professional services through each of the following steps:
Scoping your video project - the pre-production phase is where we identify the purpose of your video: what are your objectives, where will it be viewed, who is the target audience, what action would you like them to take? We also determine the best location for shoot and who will present.
Script - this is the basis of any great Video. Your script is like the foundation of a house. The best actors and beautifully crafted images can't save a video if the script is not right. Our 1 Minute Media script writer, Cheryl Hardacre, is an Allen & Unwin Internationally published author and professional script writer. Your 1 Minute Media script is deliberately designed to be brief, powerful and to convert customers!
Filming - to create cinematic quality we use HD cameras, professional lighting, sound, camera mounting and teleprompter equipment. Our camera operators are highly trained and experienced so that your onsite production is beautifully crafted. Our professional cinematographers understand all the different elements and techniques in creating an interesting video. These can include techniques such as bridging shots, rack focus, different camera angles, eye-line matching, fade-in, fade-out and Mise-en-scene to name just a few. There is so much more involved in camera work than "point and shoot" but we make it look this easy!
Editing - 1 Minute Media professional editing ensures that there is continuity and a logical coherence between shots. Editing requires trimming, splicing, cutting and arranging clips across the timeline as well as colour manipulation, titling, visual effects and mixing audio in conjunction with the image. 1 Minute Media prefers Apple's Final Cut Pro and Motion editing suites as they are the graphic designers choice for digital production. In brief, beautiful editing requires skill and years of training and practice.
- See more at: http://www.1minutemedia.com.au/video-production/corporate-video-production#sthash.Ucj7SzsS.dpuf
You can find great samples of our corporate 1 Minute Videos at:
http://www.1minutemedia.com.au/video-production/corporate-video-production
1 Minute Media is so named because our title reflects the data on viewer retention for business and corporate video. The average viewer is prepared to watch 10 seconds to one minute of video before they will switch off. Your message therefore must be succinct, straight to the point and powerful enough to maintain your audience.
How do we produce Corporate Video that your clients want to watch?
There are three distinct phases involved in premium Corporate Video Production: Pre-Production; Filming; and Post Production. People naturally have the tendency not to think about the Pre-Production phase which is equally or possibly more important than the Filming and Post-Production phases. The easiest way to envisage the importance of Pre-Production is to imagine Bazz Luhrmann arriving onset, with a cast of characters and trying to "wing it" with no preparation! It may sound far fetched but this is what some businesses try to do, and the end results show.
We leave nothing to chance at 1 Minute Media by applying professional services through each of the following steps:
Scoping your video project - the pre-production phase is where we identify the purpose of your video: what are your objectives, where will it be viewed, who is the target audience, what action would you like them to take? We also determine the best location for shoot and who will present.
Script - this is the basis of any great Video. Your script is like the foundation of a house. The best actors and beautifully crafted images can't save a video if the script is not right. Our 1 Minute Media script writer, Cheryl Hardacre, is an Allen & Unwin Internationally published author and professional script writer. Your 1 Minute Media script is deliberately designed to be brief, powerful and to convert customers!
Filming - to create cinematic quality we use HD cameras, professional lighting, sound, camera mounting and teleprompter equipment. Our camera operators are highly trained and experienced so that your onsite production is beautifully crafted. Our professional cinematographers understand all the different elements and techniques in creating an interesting video. These can include techniques such as bridging shots, rack focus, different camera angles, eye-line matching, fade-in, fade-out and Mise-en-scene to name just a few. There is so much more involved in camera work than "point and shoot" but we make it look this easy!
Editing - 1 Minute Media professional editing ensures that there is continuity and a logical coherence between shots. Editing requires trimming, splicing, cutting and arranging clips across the timeline as well as colour manipulation, titling, visual effects and mixing audio in conjunction with the image. 1 Minute Media prefers Apple's Final Cut Pro and Motion editing suites as they are the graphic designers choice for digital production. In brief, beautiful editing requires skill and years of training and practice.
- See more at: http://www.1minutemedia.com.au/video-production/corporate-video-production#sthash.Ucj7SzsS.dpuf
You can find great samples of our corporate 1 Minute Videos at:
http://www.1minutemedia.com.au/video-production/corporate-video-production
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