Network marketing is one of the easiest business you can easily make a killing with if you know how to effectively promote.
It should be in your interest that people buy products for the needs that those products will solve.
When you understand this principle, then you will find downline building as seamless as possible.
Unfortunately, for those people who join the business because of the dream promises and lies told to them by those who refer them, these new recruits try to do the same by only promoting the income opportunity and do little actually promoting the products or services.
When they fail making any headway, they become frustrated and easily quit trying to make their business works.
They eventually blame networking as a poor business model design to enrich only those at the top.
If you have been marketing for any amount of time, you will quite agree with me that it is easier to market a good product than getting a prospect to join a business simply because of the income opportunity.
The people who buy any amount of products from you are already sold and will respond easily to the income opportunity when you let them know about it than someone who hasn't bought any product from you.
Therefore, you have to learn how to drive targeted prospects to your website for the purpose of giving them a product that will actually solve a need.
When this demand for the solution for a problem is met, you can follow up and ask them to join your downline.
When they do, train these people in your downline to learn how to get others to buy the products and let them replicate your efforts.
Before you know it, your network will be teaming with a huge surge of people actually growing your downline at a rate you never imagined.