Did you know that there are more search inquiries on YouTube than on Google? And the use of videos is increasing steadily.
For your growing online business it is a must to use videos in your marketing.
In this article I would like to share 10 of my best tips for your video marketing.
1.
Don't be afraid of making "unprofessional" videos.
It is of course impressive to have a video made by a professional video company, but most online marketers are not video experts, and if your video has a kind of "amateur" touch to it, it will target the same kind of people.
Online marketers! It shows that there is a real person behind the business, and being personal is the key! Just make sure that the sound quality is good enough for your message to get through.
2.
Would you take your time and watch 20 videos of 10 minutes each? No, of course not.
Keep it brief and not more than 2-3 minutes long.
Even a 30 second video will be of great value used in the right place.
3.
Try to make videos that stands out.
Not all videos about money making opportunities needs to be taken on a lovely beach! Try to be personal, funny or different which will make people come back and see more from you.
But don' forget that people wants value.
But don't be afraid to post a personal video now and then to give people a chance to get to know you better.
4.
Post your videos on all your social media sites.
And use a video distribution service to get your video out to all the other video sites on Internet.
Traffic Geyser is one example of a site that works really well.
Make sure you tell your list about your video.
Remember to allow comments so that you can get some credits when someone likes your video.
But delete spam comments as soon as possible.
Some video sites also gives you a chance to approve a comment before posting which will reduce spam.
5.
Remember that online marketing is about branding.
Show your name, logo, website url when possible.
Not all video sites allow links and commercial information, but they are still useful in spreading your word.
6.
If you are making a video based on a large article, or a popular theme, it is a good idea to create a series of videos on the same theme.
You will not risk that your video gets too long, and if your audience likes it, they will return for the next part.
7.
Don't forget to enter your keywords in the video description.
It is a good idea to start with your business url and then embed your target keywords and phrases in the description.
For those sites using keyword tags, enter all relevant keywords for the video to make sure that it will get listed in the search engines.
8.
Try to act as natural as possible in front of the camera.
It's not easy in the beginning, but for every new video you produce, you will notice the difference.
Just have fun and stay creative.
For best results, do some live practises first.
It will help you look more confident and you make sure that your message will get through.
9.
Try to find a camera that you like and that gives you good results.
A web cam is a great start, but it limits you to the computer.
There are several new cameras that does not cost too much and are really easy to use.
The same thing with the software.
Don't buy the most advanced video software you can find.
Your will never use it! (Unless you plan to become a professional video producer).
I myself is using a Kodak Zi8 which is really easy to use and gives HD-quality at a low cost.
10.
Make sure to evaluate your hits and comments.
That will help you to improve your videos and increase your traffic even more.
YouTube Insights is a great tool for tracking who is watching your videos.
Work yourself forward with these 10 tips as a guideline, and you will see that the traffic to your business page will increase.
Don't be afraid to make mistakes.
Play around with the camera, make sure you can be personal in front of it, and learn how to use the video editing software.
It is really fun once you get into it.