Shortly after the end of World War 2, several airlines and a private investor from Sweden decided to form Scandinavian Airlines. The reality that international travel was on the rise was the reason for the alliance creation. Since the war had ended, the airways were once again safe to fly. European skies were filled with flights not long after the company was created. The infrastructure and fleet assets were already available to them. Over the years, a dedicated effort to provide quality service as well as taking advantage of new alliances ensued.rnrnSAS Global is responsible for international air carrier operations as of the end of the first decade of the 21st century. The group of nations known as Scandinavia has the Scandinavian Airlines Systems (SAS). North America and Asia are just 2 of the more than 100 destinations that Scandinavian Airlines flies to. SAS formed the Star Alliance during the 1990s with a group of airlines and is considered a part of the consortium. One of the biggest keys to a successful airline is brand awareness and marketing prowess. In the mid 1950's Scandinavian Airlines set the world on fire with it's marketing campaigns aimed at increasing it's brand awareness worldwide. Scandinavian Airlines plotted out a route over the North Pole with a maiden voyage to Los Angeles California on the western coast of the United States. They then branded this services as "round the world service over the North Pole to Los Angeles". The destinations serviced by that exact route included Denmark, Alaska and Japan.rnrnWhen it comes to Scandinavian Airlines, Denmark is one of the three countries that have some percentage rights to it. The most important spot of flight operational responsibility is out of Copenhagen to places throughout Europe.rnrnMore air paths include travel around Denmark and also a flight to Oslo, Norway. SAS DK employee head count is not even 3,000, while the overall company has greater than 15,000 people employee. The story is akin to SAS Sweden, as that country also has a fraction of ownership. For SAS Sweden, the domain of operations includes domestic routes in Sweden, and flights stemming from Stockholm, Sweden to different areas of Europe. rnrnScandinavia and Europe are the locations in which Scandinavian Airlines (SAS), an international airline, has some of their foremost hubs. This is an interesting example of a major airline that is co-owned by three different countries in addition to public stock ownership. During the initial years of SAS, there was a revelation that innovating travel routes could prove to be a money-spinning maneuver. After making an audacious move to launch new air routes, the airline was able to gain a lot of attention from the public.rnrnA large part of the success with the company was due to the vision of their management during the latter half of the 20th century.

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