Mobile Car Washing - Are Your Competitors Spying on Your Social Networking Pages?
Not long ago, I was talking to a mobile car wash company which happened to clean the vehicles for one of my next-door neighbors.
They cleaned their car, and their golf cart, and put a wax job on their SUV.
Since I am retired from that industry, I asked them how business was.
They told me business was good, and I could check them out online.
So I did, and I noticed they had a Facebook page, and belong to several social networks, and their customers were "friending them" - and giving them great testimonials.
Indeed, I went back out to talk to them after I had search this on the Internet, and they were still there waxing the SUV.
I told them that it was magnificent that they were using and leveraging social online networks to help their business.
They agreed that they had lots of customers, and it was helping with solid referrals.
However, they also admitted to me that there was a serious problem in all this.
It seems their competitors were also going to their social networking page, writing down all the customers, and sending them e-mails, and free coupons.
In other words, the mobile car washing company's competitors were trying to steal their clientele, and therefore maybe it isn't so wise to use social networks in such a competitive industry.
Of course, "you are damned if you do, and damned if you don't.
" Obviously you need a website, or nowadays the customers won't believe that you are a real company.
Then again, if you have too much exposure, and too much information about your customers, and their friends online, you might find your competitors taking large chunks or groups of your customers away from you.
Indeed this is a Catch-22 isn't it? The mobile operator also noted that most of his customers were loyal, and whenever a competitor would do such a thing, they would e-mail him, and tell him what was going on.
So in a way, the competitor's sneaky strategy, and underhanded vindictiveness was getting the best of them, and in many cases it made his customers more loyal, which I thought was rather interesting.
Only a few customers had been suckered into switching, and he said they were customers that he really hadn't liked that much anyway, and I guess I agree with him if they aren't loyal, and he has plenty of work, why does he need customers like that anyhow? Indeed I hope you will please consider all this and think on it.
They cleaned their car, and their golf cart, and put a wax job on their SUV.
Since I am retired from that industry, I asked them how business was.
They told me business was good, and I could check them out online.
So I did, and I noticed they had a Facebook page, and belong to several social networks, and their customers were "friending them" - and giving them great testimonials.
Indeed, I went back out to talk to them after I had search this on the Internet, and they were still there waxing the SUV.
I told them that it was magnificent that they were using and leveraging social online networks to help their business.
They agreed that they had lots of customers, and it was helping with solid referrals.
However, they also admitted to me that there was a serious problem in all this.
It seems their competitors were also going to their social networking page, writing down all the customers, and sending them e-mails, and free coupons.
In other words, the mobile car washing company's competitors were trying to steal their clientele, and therefore maybe it isn't so wise to use social networks in such a competitive industry.
Of course, "you are damned if you do, and damned if you don't.
" Obviously you need a website, or nowadays the customers won't believe that you are a real company.
Then again, if you have too much exposure, and too much information about your customers, and their friends online, you might find your competitors taking large chunks or groups of your customers away from you.
Indeed this is a Catch-22 isn't it? The mobile operator also noted that most of his customers were loyal, and whenever a competitor would do such a thing, they would e-mail him, and tell him what was going on.
So in a way, the competitor's sneaky strategy, and underhanded vindictiveness was getting the best of them, and in many cases it made his customers more loyal, which I thought was rather interesting.
Only a few customers had been suckered into switching, and he said they were customers that he really hadn't liked that much anyway, and I guess I agree with him if they aren't loyal, and he has plenty of work, why does he need customers like that anyhow? Indeed I hope you will please consider all this and think on it.
Source...