How Much Are Brides Willing to Pay for the Cake of Their Dreams?
According to an article in the Huffington Post, the average cost of a wedding cake in 2014 is $466.
In high cost areas such as New York the cost can rise to over $1,200.
This offers an enormous opportunity for bakeries who offer high end wedding cakes.
How can you make your cakes stand out from the rest? Three ways: First is decoration.
Wedding cakes should be beautiful.
Whether it's a traditional cake with cascading roses or huge cakes built on multiple tiers; the first thing the bride will want to see is photos of your past cakes.
She'll also want suggestions of how her cake can be slightly different.
How can you make it unique and special just for her magical day? They want you to explain to them how you can match their theme and color choices.
Second is taste.
No bride wants a beautiful cake that tastes dry and flavorless.
You need to have samples that brides can taste so they'll know your expertise lies in baking; not only decorating.
Offer a variety of cake flavors, icings and fillings.
Third is service.
Though many brides have been planning their wedding for years; they still want the advice of a professional.
They need to know how big a cake they'll need and ways to make it special.
They also need to be sure you're reliable.
The best way to prove this is by using testimonials from past customers.
Every bride has a multitude of worries on her wedding day.
She doesn't want to stress over whether her cake is going to show up on time.
It's important that she's assured that the cake will be there on time, transported safely and set-up and displayed properly.
I attended a wedding once where the florist had written down the date incorrectly.
After a few calls from the panicked bride they finally showed up to decorate the church...
while the guests were already sitting there waiting for the wedding.
Do you think anyone in that audience ever used that florist? Bad word of mouth travels quickly.
Make sure your service is always friendly, reliable, professional and on time.
If you've ever watched the television show Bridezilla you'll understand why this is so important.
No one wants to deal with an unhappy bride.
But not every bakery wants to serve only high-end customers.
Many brides can't afford an extravagant cake and are hoping you can help them find ways to cut costs.
A popular way to do this is to create a smaller central cake that is simply but beautifully decorated.
Then use square sheet cakes for additional slices.
The sheet cakes are not only less expensive; they are easier to cut and serve.
Another growing trend is cupcakes.
These are easily served and can even be different flavors than the central cake.
Offer your customers a wide range of choices and you can meet the needs of both high and low end budgets.
In high cost areas such as New York the cost can rise to over $1,200.
This offers an enormous opportunity for bakeries who offer high end wedding cakes.
How can you make your cakes stand out from the rest? Three ways: First is decoration.
Wedding cakes should be beautiful.
Whether it's a traditional cake with cascading roses or huge cakes built on multiple tiers; the first thing the bride will want to see is photos of your past cakes.
She'll also want suggestions of how her cake can be slightly different.
How can you make it unique and special just for her magical day? They want you to explain to them how you can match their theme and color choices.
Second is taste.
No bride wants a beautiful cake that tastes dry and flavorless.
You need to have samples that brides can taste so they'll know your expertise lies in baking; not only decorating.
Offer a variety of cake flavors, icings and fillings.
Third is service.
Though many brides have been planning their wedding for years; they still want the advice of a professional.
They need to know how big a cake they'll need and ways to make it special.
They also need to be sure you're reliable.
The best way to prove this is by using testimonials from past customers.
Every bride has a multitude of worries on her wedding day.
She doesn't want to stress over whether her cake is going to show up on time.
It's important that she's assured that the cake will be there on time, transported safely and set-up and displayed properly.
I attended a wedding once where the florist had written down the date incorrectly.
After a few calls from the panicked bride they finally showed up to decorate the church...
while the guests were already sitting there waiting for the wedding.
Do you think anyone in that audience ever used that florist? Bad word of mouth travels quickly.
Make sure your service is always friendly, reliable, professional and on time.
If you've ever watched the television show Bridezilla you'll understand why this is so important.
No one wants to deal with an unhappy bride.
But not every bakery wants to serve only high-end customers.
Many brides can't afford an extravagant cake and are hoping you can help them find ways to cut costs.
A popular way to do this is to create a smaller central cake that is simply but beautifully decorated.
Then use square sheet cakes for additional slices.
The sheet cakes are not only less expensive; they are easier to cut and serve.
Another growing trend is cupcakes.
These are easily served and can even be different flavors than the central cake.
Offer your customers a wide range of choices and you can meet the needs of both high and low end budgets.
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