Search Engine Success
Search engine success is the optimal way to drive traffic to your site.
The question then becomes whether or not you should go for pay per click or organic traffic.
No matter which strategy you choose there are certain actions one should take in order to insure more traffic.
Here are just a few recommendations that I have picked up from various studies and articles that I hope will be helpful in growing your home business or MLM.
Use keywords that the average online information seeker would use in making their searches.
For example, don´t use the name of your product as a keyword.
If someone is looking for help with their taxes, and you have a software product that solves their problem named "Tax Fighter", chances are that they will not find your page if you use "Tax Fighter" as your keyword.
In fact it would be to your advantage to use key word tools to find more suitable keywords.
Wordtracker and Keyword discovery are a couple tools available.
Is your site search engine friendly? By that I mean is it keyword optimized? 1.
Your title should include some of your keywords.
2.
Include keywords in your headline and subheads.
This has two purposes.
It keeps the search engines happy by showing that your content matches your title and subheads.
It also lets your visitors know that they have landed on the right page.
3.
Make sure that you include keywords in your copy on your page.
Naturally the spiders are searching your content for relevancy.
This shows them that the content is relevant.
On the other side you would not want to over do it either.
Look to maintain a good balance.
4.
Your description/meta tags.
This is normally a reference box or small paragraph that appears with the link to your site.
Your strongest keywords should be included here.
Even if you have image tags, be sure to include some keywords in the text used to describe the image.
Tip: Keep it simple.
Make sure that all the information and products on your pages are related and relevant.
Too much flash doesn't gain any results with the search engine spiders.
Last but not least, monitor your keywords consistently.
The internet is an information highway and trends tend to change rapidly.
So keep a close eye on your keywords and change them appropriately.
There are a number of ways to increase traffic to your site I hope that these tips have been helpful.
But if you are.
The question then becomes whether or not you should go for pay per click or organic traffic.
No matter which strategy you choose there are certain actions one should take in order to insure more traffic.
Here are just a few recommendations that I have picked up from various studies and articles that I hope will be helpful in growing your home business or MLM.
Use keywords that the average online information seeker would use in making their searches.
For example, don´t use the name of your product as a keyword.
If someone is looking for help with their taxes, and you have a software product that solves their problem named "Tax Fighter", chances are that they will not find your page if you use "Tax Fighter" as your keyword.
In fact it would be to your advantage to use key word tools to find more suitable keywords.
Wordtracker and Keyword discovery are a couple tools available.
Is your site search engine friendly? By that I mean is it keyword optimized? 1.
Your title should include some of your keywords.
2.
Include keywords in your headline and subheads.
This has two purposes.
It keeps the search engines happy by showing that your content matches your title and subheads.
It also lets your visitors know that they have landed on the right page.
3.
Make sure that you include keywords in your copy on your page.
Naturally the spiders are searching your content for relevancy.
This shows them that the content is relevant.
On the other side you would not want to over do it either.
Look to maintain a good balance.
4.
Your description/meta tags.
This is normally a reference box or small paragraph that appears with the link to your site.
Your strongest keywords should be included here.
Even if you have image tags, be sure to include some keywords in the text used to describe the image.
Tip: Keep it simple.
Make sure that all the information and products on your pages are related and relevant.
Too much flash doesn't gain any results with the search engine spiders.
Last but not least, monitor your keywords consistently.
The internet is an information highway and trends tend to change rapidly.
So keep a close eye on your keywords and change them appropriately.
There are a number of ways to increase traffic to your site I hope that these tips have been helpful.
But if you are.
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