The Navigator Answers This Call
We can never be too sure if the current "must haves" are really driven by true consumer demand, the desire to have different, or by the marketer's push to make the consumer feel special - different.
Either way, the need to be different produces some interesting variations to the original concept of a telephone as developed by Alexander G Bell.
One of the more obvious inclusions into the mobile phone, given that it is mobile - that is we can take it anywhere, - is that of GPS (Global Positioning System) navigation.
Being able to go anywhere means, at least for some of us - we can also become lost anywhere.
The Nokia 6110 Navigator answers this call I don't know if the Nokia 6110 Navigator was the first kid on the block with GPS but I do like the alliteration.
As with any technology, once it appears in one brand, the "me too" mentality swings into action and the marketplace plays its games.
The reviews, especially the official press release, tells you all sorts of wonderful things including peripherals traffic information, weather services and travel guides that can be downloaded and, of course, come at a price.
The optional extras also show thousands of points of interest, such as restaurants, hotels, shops and other services in the area.
Fascinating technology and an awesome example of where the massive cost of space exploration has actually filtered down to the man in the street - albeit one in search of a restaurant, hotel or some other perhaps more sordid point of interest.
Incidentally, the official review also includes one interestingly worded statement - "Dedicated mobile holder available as outbox item" - where obviously, the term has an explicit meaning.
Is this is an example of the subtlety of the demand pull - marketer push trade off? If you buy a mobile with GPS you will most probably want to use it in a car - demand pull.
You can use your Nokia 6110 Navigator in a car, but the car holder comes at extra cost - marketer push.
Even the term outbox is pushing boundaries as the marketers compress two words into one tightly presented marketing concept - You Want - You Pay! Outside its GPS functions, and of course its ability to function as a cell phone, the Nokia 6110 Navigator comes with a raft of available functions including: web browsing and maps download, Visual radio, MP 3 player, Macromedia Flash Plaver, push email, Instant messaging, Bluetooth 2 megapixel camera and 2.
2" screen, a lens slide protection screen, a read aloud message reader, and 39 Input languages.
Incredibly, all these features and functionality is packed into a unit that is about 4 inches long (101mm) less than 2 inches wide (49 mm), less than 1" thick (20 mm), and it weighs a mere few ounces (125 g).
When we move away from dedicated equipment into a multi-function environment there have to be trade-offs.
Not only are there trade-offs in price and range of functions, but, because multiple functions are competing, there are also trade-offs in design.
How much work can one button do? By way of example the dedicated on board GPS computer can store volumes of information about trip record and their statistics.
There was a case where these trip records stored in a dedicated on-board GPS computer were used to establish and mathematically reconstruct the journey of a driver between two known satellite points.
The drive had been charged with speeding and he used the stored information to ague, given the satellite evidence, the alleged speed would have been impossible and the charge was dropped.
While the dedicated equipment supports use to this depth of inquiry, it is highly unlikely a mobile with GPS would deliver the same depths of functionalist.
I wouldn't rely on your Nokia 6110 Navigator to get you off a traffic infringement.
By the same token, the soldier using GPS, the professional photographer, and the dedicated music buff would probably have a fit if you suggested they ditch their equipment and use only their cell phone.
In terms of managing the push-pull demands of the buying public, the art of leading, and consistently leading the market, is to balance the trades-offs to a point where the average or infrequent user, can afford and then does occasionally engage these inclusions.
Nokia has a history of both pushing technology boundaries and of doing it properly.
What happens if they manage to integrate a rocket launcher?
Either way, the need to be different produces some interesting variations to the original concept of a telephone as developed by Alexander G Bell.
One of the more obvious inclusions into the mobile phone, given that it is mobile - that is we can take it anywhere, - is that of GPS (Global Positioning System) navigation.
Being able to go anywhere means, at least for some of us - we can also become lost anywhere.
The Nokia 6110 Navigator answers this call I don't know if the Nokia 6110 Navigator was the first kid on the block with GPS but I do like the alliteration.
As with any technology, once it appears in one brand, the "me too" mentality swings into action and the marketplace plays its games.
The reviews, especially the official press release, tells you all sorts of wonderful things including peripherals traffic information, weather services and travel guides that can be downloaded and, of course, come at a price.
The optional extras also show thousands of points of interest, such as restaurants, hotels, shops and other services in the area.
Fascinating technology and an awesome example of where the massive cost of space exploration has actually filtered down to the man in the street - albeit one in search of a restaurant, hotel or some other perhaps more sordid point of interest.
Incidentally, the official review also includes one interestingly worded statement - "Dedicated mobile holder available as outbox item" - where obviously, the term has an explicit meaning.
Is this is an example of the subtlety of the demand pull - marketer push trade off? If you buy a mobile with GPS you will most probably want to use it in a car - demand pull.
You can use your Nokia 6110 Navigator in a car, but the car holder comes at extra cost - marketer push.
Even the term outbox is pushing boundaries as the marketers compress two words into one tightly presented marketing concept - You Want - You Pay! Outside its GPS functions, and of course its ability to function as a cell phone, the Nokia 6110 Navigator comes with a raft of available functions including: web browsing and maps download, Visual radio, MP 3 player, Macromedia Flash Plaver, push email, Instant messaging, Bluetooth 2 megapixel camera and 2.
2" screen, a lens slide protection screen, a read aloud message reader, and 39 Input languages.
Incredibly, all these features and functionality is packed into a unit that is about 4 inches long (101mm) less than 2 inches wide (49 mm), less than 1" thick (20 mm), and it weighs a mere few ounces (125 g).
When we move away from dedicated equipment into a multi-function environment there have to be trade-offs.
Not only are there trade-offs in price and range of functions, but, because multiple functions are competing, there are also trade-offs in design.
How much work can one button do? By way of example the dedicated on board GPS computer can store volumes of information about trip record and their statistics.
There was a case where these trip records stored in a dedicated on-board GPS computer were used to establish and mathematically reconstruct the journey of a driver between two known satellite points.
The drive had been charged with speeding and he used the stored information to ague, given the satellite evidence, the alleged speed would have been impossible and the charge was dropped.
While the dedicated equipment supports use to this depth of inquiry, it is highly unlikely a mobile with GPS would deliver the same depths of functionalist.
I wouldn't rely on your Nokia 6110 Navigator to get you off a traffic infringement.
By the same token, the soldier using GPS, the professional photographer, and the dedicated music buff would probably have a fit if you suggested they ditch their equipment and use only their cell phone.
In terms of managing the push-pull demands of the buying public, the art of leading, and consistently leading the market, is to balance the trades-offs to a point where the average or infrequent user, can afford and then does occasionally engage these inclusions.
Nokia has a history of both pushing technology boundaries and of doing it properly.
What happens if they manage to integrate a rocket launcher?
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