Over the years, the British public have been all too eager to launch into loans and help cover financial strains. After all, there is nothing wrong in taking out a loan. Its a cushion we all need sometimes when things become desperate or when we are looking for some help in making some important purchases.

However, taking out a loan over the years has involved more than just putting pen to paper. Customers offered loans have been falling into traps unknown to them or set up to entice the most vulnerable customer into agreeing a loan. The trap is PPI. Its full name is Payment Protection Insurance and this product was often sold by loan advisers as a condition of the loan agreement. Although the products main feature is to cover repayments for sickness, unemployment and accidents, very rarely would customers be able to make a claim on PPI anyway.

Customers would be told that the PPI would have to be taken out or the loan would fail. Others would be told that PPI was an integral part of the loan set up and had to be taken out. Many didnt even realize they were being sold PPI and only recently have discovered that they have been paying huge sums of money for something they did not require and were not even told about.

The FSA has launched investigations and some banks such as HFC have received huge fines for misselling. However, firms which sold PPI still put up a strong fight when resisting claims. Compliance officers are of course paid huge sums of money to defend claims and victims of PPI misselling often are turned away with complicated rejection letters.

After endowments there is a new beast to tackle and customers who have had the misfortune of being sold PPI must fight back.

JSK Claims has helped thousands reclaim Payment Protection Insurance on loans and credit cards.