Improve Sales From the Target Market

• A potential client or customer should know that your business is right for him when he experiences your advertising. Without including the company image in the advertising, this can be difficult. Since the company image shows the type of target market you're looking for, advertising infused with this image will help gain customers from that market. For instance, you may be advertising rifles. Unless you add your company image, which is targeted to casual hunters, you may not get the type of customers you're looking for.
  
  

Evolve Your Company Image

• It can be hard to build your company image without relaying it to the public. As much as your advertising department can build the image, much of how your company is perceived is based on the public and not internal marketing. Add your current company image to the advertising. As potential customers see the advertisements they'll start to recognize your unique brand due to the company image. If your commercial shows a sophisticated dinner party as it advertises your salmon platters, the general public will start to associate your brand with sophistication.
  
  

Receive Feedback on the Image

• Consider your advertisement as a test run for your company image. You can't know if the image is right for the company until you hear feedback from those without a stake in the company. Listen to the feedback you get in the store. If a new customer comes into your location, ask her how she heard about you. If she mentions the advertisement, ask her if she liked it and how it could improve.
  
  

Increase Brand Awareness

• The more you show your company image, whether in a print advertisement in a local newspaper or a funny commercial on the radio, the more people will recognize your brand. This way, any time people think of your company image, they associate your product with it. Choose memorable branding in your advertisement, such as a catchy jingle or a unique, colorful logo. Use these in every advertisement you create so customers and prospective clients recognize your company image immediately.