Can Social Media Marketing Help Local Business Owners Grow Their Business?
The true purpose of a Business is to SERVE a client...
who in turn creates more customers based on the quality and efficiency of the services provided.
So on a scale that matches the new online marketing paradigm shift word of mouth marketing has evolved to twitter of mouth, Facebook of mouth, article of mouth and viral online sharing of mouth marketing.
Social Media marketing takes old school marketing and places its former power in the hands of your past, current and future customer's hands.
In the past you would place ads in newspapers then place ads on the radio and also have ads on the TV basically bombarding your potential customers with offers until their resistance breaks and the rush to you with cash in hand begging for your product or services.
With the viral nature of internet marketing a person turns on their computer and searches for a service or product that can help solve their current problem.
Whatever term the search for normally has ten positions on the first page featuring sites that according to search engines rank for that term.
As long as the product or service featured on that page matches what the person is looking for 9 times out of 10 they will select from the first or second page of the search result and buy.
Social Media marketing begins as that person is then either happy with or un-happy with the product or service provided.
Now in the past they would tell family and maybe friends so you gain a few or lose a few potential clients.
With Twitter, Facebook, MySpace and other social engines online their feelings about your service spreads and calls others into the communication stream and you potential lose a lot more clients or gain a whole lot more clients as a result.
Everything else being equal it is proven that people tend to speak more about negative experiences than positive ones meaning if you have no response to negative comments being made about your brand you lose in a major way.
A social media marketing expert would help spread any good words people have about your brand and put out the flames of negative comments or at least provide other options for people who seek information related to your brand.
Many times social media is the new customer service department and clients who can interact with your brand even if they had a previous bad experience can forgive and move closer to your brand if "you care about their voice"! Working with the right social media marketing service provider can help your brand and business flourish in the new digital age of consumer empowerment and social communication.
As a company finding new clients become easier when you have a system developed than naturally does the marketing while you as the business owner focus on providing better customer service and product development.
When you fail to include social media to your marketing mix your company risks being out dated and having tech savvy clients look at your brand as irrelevant and not consumer centric.
who in turn creates more customers based on the quality and efficiency of the services provided.
So on a scale that matches the new online marketing paradigm shift word of mouth marketing has evolved to twitter of mouth, Facebook of mouth, article of mouth and viral online sharing of mouth marketing.
Social Media marketing takes old school marketing and places its former power in the hands of your past, current and future customer's hands.
In the past you would place ads in newspapers then place ads on the radio and also have ads on the TV basically bombarding your potential customers with offers until their resistance breaks and the rush to you with cash in hand begging for your product or services.
With the viral nature of internet marketing a person turns on their computer and searches for a service or product that can help solve their current problem.
Whatever term the search for normally has ten positions on the first page featuring sites that according to search engines rank for that term.
As long as the product or service featured on that page matches what the person is looking for 9 times out of 10 they will select from the first or second page of the search result and buy.
Social Media marketing begins as that person is then either happy with or un-happy with the product or service provided.
Now in the past they would tell family and maybe friends so you gain a few or lose a few potential clients.
With Twitter, Facebook, MySpace and other social engines online their feelings about your service spreads and calls others into the communication stream and you potential lose a lot more clients or gain a whole lot more clients as a result.
Everything else being equal it is proven that people tend to speak more about negative experiences than positive ones meaning if you have no response to negative comments being made about your brand you lose in a major way.
A social media marketing expert would help spread any good words people have about your brand and put out the flames of negative comments or at least provide other options for people who seek information related to your brand.
Many times social media is the new customer service department and clients who can interact with your brand even if they had a previous bad experience can forgive and move closer to your brand if "you care about their voice"! Working with the right social media marketing service provider can help your brand and business flourish in the new digital age of consumer empowerment and social communication.
As a company finding new clients become easier when you have a system developed than naturally does the marketing while you as the business owner focus on providing better customer service and product development.
When you fail to include social media to your marketing mix your company risks being out dated and having tech savvy clients look at your brand as irrelevant and not consumer centric.
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