Text Formatting

• HTML-formatted emails allow for changes in text style (bold, italic, etc.) and the use of different fonts. Text-formatted emails generally allow the sender to change the font size, but not the style or the font.
  
  

Hyperlinks

• Most email programs (such as Outlook or Mac Mail) will recognize a hyperlink in a text-formatted email message if it is a complete Web address (some versions require "www.webaddress.com" and others "http://www.webaddress.com"). In an HTML-formatted email, text within the email (such as "click here") may be hyperlinked to a website.
  
  

Images

• HTML-formatted email allows the inclusion of images (jpg, gif and png files). Text formatting does not.