In business, as well as in life, you go to different people who specialise in different things.
A certified accountant who can handle your taxes, bookkeeping, and other financial aspects of your business.
A publicist who can expertly spread the good word about your brand or company.
A crisis manager who can resolve all sensitive matters that could damage your business.
When you need to win projects or get new clients, you need the expertise of a bid writer.
To not rely on professional experts for specific aspects of your business would be to miss out on golden opportunities that could enable you to improve your company and allow you to secure bigger profits.
Bid writers, as opposed to regular writers, have the ability to help you achieve both.
Here are three qualities to look for when hiring a bid writing specialist.
Your bid writer should have excellent technical writing and communication skills.
The ability to communicate and translate complicated and technical concepts into more easily understood points allows him or her to create concise, clear, and compelling proposals that either get shortlisted or get approved by a bid screening committee.
So in your search, make sure to scrutinise their education and gauge their knowledge about your company's products or services.
A bid writer that has added graphics design and/or electronic record management to his or her skills should be worth considering as knowledge in either field can improve your proposals and the bid writing process.
He or she should be organised and methodical.
A bid writing process works in four stages: research, planning, writing, and the follow-up.
Your bid writer has to go through each stage efficiently and effectively.
From determining your company's capabilities and resources in undertaking a project to analysing the bid guidelines, from writing an evidence-based, quality bid to seeking feedback on a submitted bid, an organised and methodical bid writer can save your company time and money throughout the bid process.
He or she has to be a ruthless editor as well as an excellent writer.
He or she has to spot errors at a glance, from grammar to spelling.
Your ideal bid writer needs to write for a specific audience in order to make an appealing proposal.
Long sentences and jargon should be avoided.
Active language in sentence construction should be used.
Acronyms have to be explained.
Additionally, he or she should know when to use visual cues like bars, graphs, and other diagrams, which could highlight main points or present more complicated information.
A specialist in bid writing can help you submit winning bids.
Winning bids can help your business prosper.
So choose your bid writer carefully.
And let these three qualities serve as your guide.