How To Convert Traffic Into Sales
No businessman will go into online marketing if not for a sure return on investment (ROI).
That means that almost, if not all, businesses done online consider converting website traffic into sales a very crucial aspect in the success of their business.
But how do you convert web traffic into sales? Well, there are several ways to do that depending on what kind of site you have and the niche that you are in.
If the website of your online business is mediocre and shaky, do not expect to convert many visits into sales.
A lot of business owners fall into the trap of settling for cheap, easy websites over a more professional and business-looking website designs.
What they do not realize is this - although they are able to cut costs on the expense at setting up a website, they are actually losing more money by not getting any sales at all.
Think about yourself as a possible client - would you like to buy a product or avail a particular service from a website that looks like a high school student's personal blog? Of course, you would want to buy something from a clean, organized, and a clean looking site, no matter how trivial an item or service may be.
How can you get visitors do what you want them to do when they are not even able to find the checkout page? Consider placing your call to action at the top of the page or above the fold - this will let your visitors know exactly where to place an order.
Also make sure that your call to action stands out by using persuasive catch phrases and attractive coloring and fonts, but make sure it is not painful to read.
You have to keep your visitors interested and stay in your site long enough to make them feel obliged to buy your product or avail of your service.
You have to decrease the bounce rate on your site in order to ensure sales, and you can do that by improving the "stick factor" of your site - adding search box, revising content, etc.
These things will help keep visitors looking at your pages longer, ensuring a better chance they will convert.
That means that almost, if not all, businesses done online consider converting website traffic into sales a very crucial aspect in the success of their business.
But how do you convert web traffic into sales? Well, there are several ways to do that depending on what kind of site you have and the niche that you are in.
- Have a Solid Website
If the website of your online business is mediocre and shaky, do not expect to convert many visits into sales.
A lot of business owners fall into the trap of settling for cheap, easy websites over a more professional and business-looking website designs.
What they do not realize is this - although they are able to cut costs on the expense at setting up a website, they are actually losing more money by not getting any sales at all.
Think about yourself as a possible client - would you like to buy a product or avail a particular service from a website that looks like a high school student's personal blog? Of course, you would want to buy something from a clean, organized, and a clean looking site, no matter how trivial an item or service may be.
- Have a Compelling Call to Action
How can you get visitors do what you want them to do when they are not even able to find the checkout page? Consider placing your call to action at the top of the page or above the fold - this will let your visitors know exactly where to place an order.
Also make sure that your call to action stands out by using persuasive catch phrases and attractive coloring and fonts, but make sure it is not painful to read.
- Engage Your Visitors
You have to keep your visitors interested and stay in your site long enough to make them feel obliged to buy your product or avail of your service.
You have to decrease the bounce rate on your site in order to ensure sales, and you can do that by improving the "stick factor" of your site - adding search box, revising content, etc.
These things will help keep visitors looking at your pages longer, ensuring a better chance they will convert.
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