Need a Freelance Direct Response Copywriter? Beware These 3 Pitfalls!
I'm guessing you're here, because you've made a discovery...
you need assistance.
This copywriting thing is a bit too much, right? You're thinking...
It must so much easier to just go and hire some freelancer to do my copy for me, right? Wrong! See...
There are a few pitfalls about this idea that you need to know of.
Be sure you're not making any of these classical mistakes when deciding to hire a copywriter (it'll save you years of heartache, trust me): 1) Thinking that any copywriter that looks good, must be good...
(boy are you in for disappointment) The truth is, many copywriters have become experts at just one type of copy, and that's selling themselves...
In fact, you'll find some of the best copywriters out there, either don't try to sell you, or they don't care if you hire them.
If you notice compelled to hire some copywriter based on his promises, stop, and think again...
does he have great testimonials and references? Does he seem eager to be hired or...
picky.
You actually want the later.
A copywriter that will take any job, is a copywriter that doesn't care about your success.
The best copywriters only take on jobs they know they can excel at, and you will actually need time to find them.
2) Thinking you need to go for the copywriter who fits your budget? Best way to lose a ton of money! This is a common mathematical mistake.
You shouldn't calculate how much you can afford to pay one based on how much you earn.
See what copywriter you can hire based on the profits they can bring you.
If he promises doubling your profits, then this is your new budget.
If you can get your investment back in 3-4 months, you're golden.
Better to give up 3 months of earnings, and then earn double for the rest of your life...
then to give up just a "realistic" sum, and increase profits only slightly.
3) Forgetting that services include guarantees too! See, just because a copywriter is someone you work with, it doesn't mean he can't offer a 100% money-back guarantee.
In fact...
most don't, because they know most people don't ask for it.
You however should ask for nothing less! If the copywriter can deliver, he has a proudly-proclaimed 100% guarantee on results.
you need assistance.
This copywriting thing is a bit too much, right? You're thinking...
It must so much easier to just go and hire some freelancer to do my copy for me, right? Wrong! See...
There are a few pitfalls about this idea that you need to know of.
Be sure you're not making any of these classical mistakes when deciding to hire a copywriter (it'll save you years of heartache, trust me): 1) Thinking that any copywriter that looks good, must be good...
(boy are you in for disappointment) The truth is, many copywriters have become experts at just one type of copy, and that's selling themselves...
In fact, you'll find some of the best copywriters out there, either don't try to sell you, or they don't care if you hire them.
If you notice compelled to hire some copywriter based on his promises, stop, and think again...
does he have great testimonials and references? Does he seem eager to be hired or...
picky.
You actually want the later.
A copywriter that will take any job, is a copywriter that doesn't care about your success.
The best copywriters only take on jobs they know they can excel at, and you will actually need time to find them.
2) Thinking you need to go for the copywriter who fits your budget? Best way to lose a ton of money! This is a common mathematical mistake.
You shouldn't calculate how much you can afford to pay one based on how much you earn.
See what copywriter you can hire based on the profits they can bring you.
If he promises doubling your profits, then this is your new budget.
If you can get your investment back in 3-4 months, you're golden.
Better to give up 3 months of earnings, and then earn double for the rest of your life...
then to give up just a "realistic" sum, and increase profits only slightly.
3) Forgetting that services include guarantees too! See, just because a copywriter is someone you work with, it doesn't mean he can't offer a 100% money-back guarantee.
In fact...
most don't, because they know most people don't ask for it.
You however should ask for nothing less! If the copywriter can deliver, he has a proudly-proclaimed 100% guarantee on results.
Source...