Two Facts Every Marketer Should Know About App Development
The world is changing and modern marketers are struggling to stay on top of the waves of new technology. And the proof is in the pudding. With billions of marketing dollars wasted every year many businesses are looking for the magic-pill to solve their problems and give them advantage that digital marketing promised. The real issue is that these businesses are all often looking in the wrong places. The new frontier of marketing is called: Mobile App Development.
Know Thy Avatar
55% of businesses fail within the first 5 years. A great deal of this comes down to lack of marketing expertise. And from my experience, one of the major mistakes business owners make in marketing is having a lack of targeting. In other words, they don't know who they're targeting. In app development you need to think of your app as a business. And in your business you need to target a certain demographic. The smaller, and more targeted your demographic is the more likely it is that they are going to love your product.
New app developers and marketers like to think that their product appeals to everyone, but the fact of the matter is, there is no one product in the world that's loved by everyone.
Identify your perfect target market and go deep.
Embracing The New...
App Development - here's an industry that moves faster than any other industry in the world. Only 5 years ago was €touch-screen' the technology of the century. Today, everything is touch-screen. Damnit, my washing machine has a touch-screen panel, and I haven't checked but I think my vacuum cleaner might too.
With that said, it's important to stay on top of the rapid growth to make sure you're always relevant. As a marketer, going into app development is like nothing you've ever done before. So knowing the latest trends and technological advances could mean the difference between an strong audience engagement or €just another a fluff'n'stuff.'
You don't have to be the first to embrace new technology in order to thrive, but you definitely have to be in-it-to-win-it. Mobile is the most powerful and widely used medium of communication worldwide which makes it the most exceptional host for marketing your business. Whether it's through a mobile website or mobile application development your business has to be seen in the mobile space. If you're interested in learning more about how to develop a mobile app, check out the app development resources on the Buzinga website.
Know Thy Avatar
55% of businesses fail within the first 5 years. A great deal of this comes down to lack of marketing expertise. And from my experience, one of the major mistakes business owners make in marketing is having a lack of targeting. In other words, they don't know who they're targeting. In app development you need to think of your app as a business. And in your business you need to target a certain demographic. The smaller, and more targeted your demographic is the more likely it is that they are going to love your product.
New app developers and marketers like to think that their product appeals to everyone, but the fact of the matter is, there is no one product in the world that's loved by everyone.
Identify your perfect target market and go deep.
Embracing The New...
App Development - here's an industry that moves faster than any other industry in the world. Only 5 years ago was €touch-screen' the technology of the century. Today, everything is touch-screen. Damnit, my washing machine has a touch-screen panel, and I haven't checked but I think my vacuum cleaner might too.
With that said, it's important to stay on top of the rapid growth to make sure you're always relevant. As a marketer, going into app development is like nothing you've ever done before. So knowing the latest trends and technological advances could mean the difference between an strong audience engagement or €just another a fluff'n'stuff.'
You don't have to be the first to embrace new technology in order to thrive, but you definitely have to be in-it-to-win-it. Mobile is the most powerful and widely used medium of communication worldwide which makes it the most exceptional host for marketing your business. Whether it's through a mobile website or mobile application development your business has to be seen in the mobile space. If you're interested in learning more about how to develop a mobile app, check out the app development resources on the Buzinga website.
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