Video testimonials
There's nothing like advertising to jump start sluggish business, but if your business operates in a market with several other competitors, how do you stand out from the pack – or merely improve customer retention and loyalty? Printed testimonials are a great tool to share a few words from your prized clients, but the public might be skeptical about the authenticity of said item. As well, in today's world, video production reigns supreme; they are ruling the internet. Videos are everywhere. Go to a news website and the top stories feature a video along with the text. YouTube receives enormous amounts of traffic. Suffice to say, a potential customer is likely to value a video testimonial over a printed testimonial and probably over any other video advertising. This interaction is unique and it connects real people that use your product or service with a potential customer.
If you are a business owner, you may wonder how to gather testimonials from your clients or customers. The answer is quite simple: just ask. You can send out a personal email or note – and rules do allow for enticement. Once you have found a handful of clients or customers to help you out, a plan for specific video content should be underway.
There are three types of video testimonials to use: product, service or professional. If the customers of your business rely on trust, the character and integrity of the company, then featuring a video that portrays this quality of your professionalism is essential. A service-based business can really benefit from a happy customer who is willing to describe the enjoyable interaction of doing business with you. What potential new customer wouldn't appreciate someone just like them describing how this business serves its customers (rather than hearing this from the business). Product testimonials are perfect for instilling the confidence a customer needs in your product to translate into a purchase. Hearing another consumer share the positive experience using your product provides excellent proof of its quality.
By posting testimonial videos to your website, you and your business execute another marketing channel to increase online activity and ultimately grow your customer base. It's viewed as a personal level of marketing compared to traditional techniques as real customers sell your qualities, services or products. However, style should not be compromised. If your website consists of a certain style, maintain that in the videos. If you are a professional marketing firm that is young and forward thinking then continue those qualities in the production value of the testimonial videos. If this task seems a bit daunting, then I recommend seeking help from a professional videographer to help with this execution.
If you are a business owner, you may wonder how to gather testimonials from your clients or customers. The answer is quite simple: just ask. You can send out a personal email or note – and rules do allow for enticement. Once you have found a handful of clients or customers to help you out, a plan for specific video content should be underway.
There are three types of video testimonials to use: product, service or professional. If the customers of your business rely on trust, the character and integrity of the company, then featuring a video that portrays this quality of your professionalism is essential. A service-based business can really benefit from a happy customer who is willing to describe the enjoyable interaction of doing business with you. What potential new customer wouldn't appreciate someone just like them describing how this business serves its customers (rather than hearing this from the business). Product testimonials are perfect for instilling the confidence a customer needs in your product to translate into a purchase. Hearing another consumer share the positive experience using your product provides excellent proof of its quality.
By posting testimonial videos to your website, you and your business execute another marketing channel to increase online activity and ultimately grow your customer base. It's viewed as a personal level of marketing compared to traditional techniques as real customers sell your qualities, services or products. However, style should not be compromised. If your website consists of a certain style, maintain that in the videos. If you are a professional marketing firm that is young and forward thinking then continue those qualities in the production value of the testimonial videos. If this task seems a bit daunting, then I recommend seeking help from a professional videographer to help with this execution.
Source...