Six Figure Direct Mail Tips
In the distant past, I utilized direct mailing to cope with a major business problem. I wasn't familiar with the phrase then, but I sensed the way it would work. The most crucial thing was that I recognized the need for a rapid solution. Direct mail was obviously the best means to get to my target audience. From that one message, I got new customers, and I earned a great deal of money from them through the years due to it.
I believe that the most efficient method of advertising is direct marketing. It works well for the small business. There are five basic steps that will make your campaign successful. First, find the audience that will be interested in your product or service and market to them. Second, convey to that audience why they need your product or skill and assure this market that they will benefit by using your product. Next, communicate to your market how you will answer their questions, problems and concerns. Fourth, let your audience know that they will profit from using your services immediately. Finally, offer concise instructions on what steps the customer must take to begin to profit quickly from what you have to offer.
Direct mail advertising, unfortunately has been connected to missives with a lot of hype and no real substance. Most of these get thrown in the waste basket. If you want a favorable response to your efforts, make your sales pitch relevant to the market you are interested in buying your product or service. You just do not want to have clients try your product or service one time, you want them coming back for more.
Business to consumer is the most traditional use of direct mailings. However, business to business may well be the most valuable form of direct mail. When mailing to consumers there is often a focus on making an immediate one time sale as opposed to using the approach to develop a relationship. In a business to business direct marketing approach you are much more likely to be interested in finding new long term clients, rather than making a quick sale. In this situation the effectiveness of your mailing is not measured in immediate sales, but rather in long term clients or customers who may pay you many thousands of dollars over a period of years.
I believe that the most efficient method of advertising is direct marketing. It works well for the small business. There are five basic steps that will make your campaign successful. First, find the audience that will be interested in your product or service and market to them. Second, convey to that audience why they need your product or skill and assure this market that they will benefit by using your product. Next, communicate to your market how you will answer their questions, problems and concerns. Fourth, let your audience know that they will profit from using your services immediately. Finally, offer concise instructions on what steps the customer must take to begin to profit quickly from what you have to offer.
Direct mail advertising, unfortunately has been connected to missives with a lot of hype and no real substance. Most of these get thrown in the waste basket. If you want a favorable response to your efforts, make your sales pitch relevant to the market you are interested in buying your product or service. You just do not want to have clients try your product or service one time, you want them coming back for more.
Business to consumer is the most traditional use of direct mailings. However, business to business may well be the most valuable form of direct mail. When mailing to consumers there is often a focus on making an immediate one time sale as opposed to using the approach to develop a relationship. In a business to business direct marketing approach you are much more likely to be interested in finding new long term clients, rather than making a quick sale. In this situation the effectiveness of your mailing is not measured in immediate sales, but rather in long term clients or customers who may pay you many thousands of dollars over a period of years.
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