Probably the easiest trick in earning or making money with a business venture is to utilize the power of advertising as your marketing arsenal.
To most, particularly those who are not educated in the intricacies of business, the two terms are understood to be of the very same thing.
The concepts of article marketing and affiliate marketing may be the example that may explain why the two are mistaken for each other.
Both are advertising tricks but are really marketing strategies.
The first one is as ancient as the concept of mass printing while the second was born from the technological advancement known as the World Wide Web.
Article marketing 101 Have a business with products or services.
Write an article introducing your business, your products or services, or write about a topic that is connected with your business.
An example would be for a plumbing business to come up with an article that will discuss about the importance of smoothly operating plumbing system.
Find a publisher, a magazine or a newspaper of specific or general circulation.
Submit your article.
Wait for it to be published.
Pay for nothing.
Yes, pay for nothing.
You get free advertising and the publisher gets an extra article without paying the contributor's royalties.
It is a two-way street.
The more interesting or helpful the article is, the more readers will try out your products or services.
Article marketing is that simple and easy.
In fact this marketing strategy has been in existence since publishing has been utilized.
Something old, something new, lots of greens for you Making money is so easy when you as a business owner utilize the benefits of article marketing and unite it with the new marketing strategy of affiliate marketing.
The newer concept is similar to the older one but it is not free, close to that though.
The publisher or advertiser, called as the affiliate, is paid only when the business has earned from the efforts of the affiliate.
Think of it as paying the affiliate on a commission basis.
You write an article.
You look for an affiliate.
The affiliate takes care of posting the article in its own website or through advertisements in other websites.
You will not have to pay the affiliate first at this stage.
Someone reads the article or the advertisement.
If interested, that person will click on the link towards your own website or the directory where your contact details can be found.
Depending on your contract with the affiliate, affiliate marketing can be by pay-per-click or pay-per-transaction.
You pay the affiliate in proportion to the efficaciousness of the advertisement spots.
You will not have to pay if the campaign does not generate income for you.
Merging article marketing with affiliate marketing is probably the best thing that a business owner can add to his marketing arsenal to boost his capabilities with making money.
Compare any of the two, much more utilizing both, to the mindless spending with the ordinary advertising campaigns that do not ensure profits for your business even if it can be able to reach a vast number of audiences.
Who needs a mob of audience for your advertisements when the same advertisements can not guarantee that the same audience will be your clients?