If you're an online entrepreneur, and you manage your own website, it's an imperative that you familiarize yourself with article marketing as well.
After all, no site can survive without some form of textual content.
Search engines use textual content to track down relevant information on the internet.
When you know the basics of article marketing and you apply these principles in the writing of your web content, you're sure to get top rankings in search engine listings for a long period of time.
Know how to use keywords Web content, unlike textual content found on printed publications, revolve around keywords.
These are strings of words used by researchers online when they want to look for specific information.
You should always include popular keywords in your online articles so that visitors can find your website.
Unlike paid directory listings, article marketing through keyword inclusion doesn't cost a penny if you do the writing yourself.
If you're relatively new in the business, you should start with a niche you're knowledgeable about.
This will save you the trouble of having to do too much research.
Make sure that you don't overload your articles when you do include keywords in the text body.
You wouldn't want your article sounding too redundant, awkward and unattractive to your human visitors.
Portions Cutting your articles down to size is also a good idea.
As much as possible, you should keep the paragraphs of your article small and manageable.
This has no special bearing on the way your pages are going to be ranked.
However, well portioned articles do attract more human readers simply because they're easier on the eyes compared to huge chunks of online text.