The quality of your MLM leads will determine your success in this business.
Do not hire a company to generate the prospects for you.
Instead, do this yourself.
The rewards down the road will be well worth it.
It is true that buying leads will give you instant people to talk to.
However, you have little control over the quality.
Also, it is expensive.
Every time you want more leads, you have to pay more money.
Doing the marketing yourself gives you more power because you can design your own website.
In other words, you can more or less determine what kind of people will respond.
If you buy them, you do not know what kind of site they came from, and therefore how interested they really are.
They might not know a thing about your business.
Also, it is far cheaper to generate your own.
In fact, when you get ranked in Google, you can get them for free.
Here are two tips to make that happen: 1.
Target the right keywords If you go after the wrong terms, you can waste years on one that you never get ranked for.
To find the best term, go to the Google keyword tool.
Then do a search on the phrase "home business".
This will bring up a list of all the keywords that have the term "home business" in them.
You can do the same for "work from home" and other related terms.
Then do your research.
Do not go after the most searched terms like "home business".
These will have a lot of competition.
Instead, go after the longer tail terms, like "how to start a home business on a budget".
Something like this would be much easier to rank for.
Once you have identified a potential keyword, then it is time to start your research.
Evaluate the ten sites already ranking for that keyword in Google, and evaluate how hard it is going to be to beat them.
Look at their Alexa ranking and how many back links that are pointing to them.
This will give you a good idea of how long it is going to take you to get ranked.
2.
Build a site Once you have identified the keywords you are going to target, now it is time to build the site.
Make sure to emphasize the benefits of working with your company, such as time freedom, unlimited income potential, etc.
People do not care how great your company is.
They want to know what it can do for them.
Make sure to focus on this in your writing.
In conclusion, generating your own MLM leads will take longer than buying them.
However, the long term benefits are well worth it.
Implement these two tips, and you should have an endless stream of free people to talk to for years to come.