Successful E-commerce Website Design - what should it be?
Internet users are rather various people: different ages, tastes, views and social levels. That is why we should understand that we make a design for really wide audience. It's very important to make your design universal and clear for any user. Design as every kind of art has its own classic style which passes through times and doesn't change from generation to generation.
Design trends change every day and if we want to get closer to unique style we need to rely on features that are customary for everyone around us. As Coco ?hanel said: «Fashion modifies, only style remains selfsame». For example black Mercedes Benz cars: you don't need to paint them red or striped to please today's fashion. It is classic design, brand expression, it has been always actual and is a level higher than any other design.
Web design also has its own classic style. It's better to use simple geometric shapes of the site elements, balanced colours, colour sketches and easy information in your E-commerce website. Design is best when you have nothing to take away.
Key components of successful e-commerce website design
1. Research and analytics
In order to work out a proper web design we need to understand the target audience of our on-line store, their behavior and desires. Therefore it's important to make analytics research, to understand the market, to get deeper into the theme of a store and find out our target audience before creating the visual mode of our web store.
VizualTech team will do such research for you and our designers will take into account these results for providing the best service in e-commerce website development.
2. Marketing and Design
There is such American marketing model as AIDA — model of customers' actions describing the consistency of doings which lead to buying decision. AIDA deciphers as:
A – attention
I – interest
D – desire
A – action
Its idea is on the list of events that may appear when customer engages with website content. By using this system we can «sell in 4 steps».
This model is recommended for using in web design. It can be applied both for the whole site and separate pages.
3. Usability
The main rule is to do as a customer got used to do. Elements location should be usual for most users. Your web store has to be clear for any user, both experienced and unskilled. The site structure must be understandable and friendly. Searching on the site should be free, without barriers and questions like «how can i get out of here?»
4. Web Projecting
Projecting is one of the most difficult stages of web site development. It helps to structure work and to see project life in future perspective. Why can't we avoid web projecting? The point is that projector communicates a lot with clients during his work and understands their aims and problems.
5. Surface and colour spectrum
A really good e-commerce web site design is the design which is not too noticeable. It shouldn't distract user's attention from goods searching, information studying or purchasing.
As a conclusion we can say that web store design must be easy and accurate. Don't make excess elements and avoid information overload. Nothing has to distract your users from content. Best design, light and specious, can be worked out for you by our team of professionals named VizualTech. Please contact us: info@vizualtech.com, www.vizualtech.com
Design trends change every day and if we want to get closer to unique style we need to rely on features that are customary for everyone around us. As Coco ?hanel said: «Fashion modifies, only style remains selfsame». For example black Mercedes Benz cars: you don't need to paint them red or striped to please today's fashion. It is classic design, brand expression, it has been always actual and is a level higher than any other design.
Web design also has its own classic style. It's better to use simple geometric shapes of the site elements, balanced colours, colour sketches and easy information in your E-commerce website. Design is best when you have nothing to take away.
Key components of successful e-commerce website design
1. Research and analytics
In order to work out a proper web design we need to understand the target audience of our on-line store, their behavior and desires. Therefore it's important to make analytics research, to understand the market, to get deeper into the theme of a store and find out our target audience before creating the visual mode of our web store.
VizualTech team will do such research for you and our designers will take into account these results for providing the best service in e-commerce website development.
2. Marketing and Design
There is such American marketing model as AIDA — model of customers' actions describing the consistency of doings which lead to buying decision. AIDA deciphers as:
A – attention
I – interest
D – desire
A – action
Its idea is on the list of events that may appear when customer engages with website content. By using this system we can «sell in 4 steps».
This model is recommended for using in web design. It can be applied both for the whole site and separate pages.
3. Usability
The main rule is to do as a customer got used to do. Elements location should be usual for most users. Your web store has to be clear for any user, both experienced and unskilled. The site structure must be understandable and friendly. Searching on the site should be free, without barriers and questions like «how can i get out of here?»
4. Web Projecting
Projecting is one of the most difficult stages of web site development. It helps to structure work and to see project life in future perspective. Why can't we avoid web projecting? The point is that projector communicates a lot with clients during his work and understands their aims and problems.
5. Surface and colour spectrum
A really good e-commerce web site design is the design which is not too noticeable. It shouldn't distract user's attention from goods searching, information studying or purchasing.
As a conclusion we can say that web store design must be easy and accurate. Don't make excess elements and avoid information overload. Nothing has to distract your users from content. Best design, light and specious, can be worked out for you by our team of professionals named VizualTech. Please contact us: info@vizualtech.com, www.vizualtech.com
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