Tips to Optimize Your Landing Page
A landing page can be any page on your website, on which traffic is specifically diverted to achieve a desired sale or conversion. Different sources are used to flood visitors onto such pages, like PPC campaigns, newsletters or banners.
The basic characteristic and function of every LP is to make a strong call-to-action to the visitors. If yours is an information-based website, then the landing page must encourage users to signup for your newsletter. Or on an ecommerce website, the LP should direct a sale. If this page fails to involve your visitors, then all your efforts, from driving visitors to page-design, go in vain.Just like on your homepage, you have very little margin to engage a visitor on your landing page. Here are a few tips that you can apply to the Web design and content of your landing page to improve its performance:
1. Keep a balanced use of graphics to make a strong call to action. Use juicy buttons or highlighted links to drive users wherever you want them to. But don't try too hard. Excessive use of such visual design elements can make your landing page look like just another untidy and irrelevant pop-up.
2. Try to maintain a continuum from the source to destination. Users should not feel lost when they reach your page from an external source. For example, if the user clicked a PPC ad before landing on your page, make sure that your page's heading is the same text as the ad. This gives users a sense of direction, which you can use further to dictate their next steps.
3. Don't show them what you are; show them what's in store for them. A common mistake in LP design is that companies overdo the part of highlighting their achievements and testimonials. Though this is necessary to some extent, but what people are more interested in, are the benefits they will enjoy by staying on your page. If your page does not depict this aspect properly, then users are most likely to bail off.
4. Keep all important information above the fold. Like any other page, this universal rule applies to your landing page as well. After clicking a link and landing on a completely strange web-space, users are most unlikely to scroll down for finding their desired information. So it is important that you keep all key elements, like "Subscribe Now" buttons, within the upper fold.
5. More than anything else, keep your landing page concise up-to-date. The user derives his first impression of your website from the landing page, and it definitely counts. If visitors notice the slightest of outdated or irrelevant information on this very first page, they are most likely to lose interest in what you have to offer.
Never write more than what is required, no one ever reads it.Always keep in mind that diverting traffic to your landing page is just half the work done. Using the above tips should go a long way in helping you accomplish the second half.
The basic characteristic and function of every LP is to make a strong call-to-action to the visitors. If yours is an information-based website, then the landing page must encourage users to signup for your newsletter. Or on an ecommerce website, the LP should direct a sale. If this page fails to involve your visitors, then all your efforts, from driving visitors to page-design, go in vain.Just like on your homepage, you have very little margin to engage a visitor on your landing page. Here are a few tips that you can apply to the Web design and content of your landing page to improve its performance:
1. Keep a balanced use of graphics to make a strong call to action. Use juicy buttons or highlighted links to drive users wherever you want them to. But don't try too hard. Excessive use of such visual design elements can make your landing page look like just another untidy and irrelevant pop-up.
2. Try to maintain a continuum from the source to destination. Users should not feel lost when they reach your page from an external source. For example, if the user clicked a PPC ad before landing on your page, make sure that your page's heading is the same text as the ad. This gives users a sense of direction, which you can use further to dictate their next steps.
3. Don't show them what you are; show them what's in store for them. A common mistake in LP design is that companies overdo the part of highlighting their achievements and testimonials. Though this is necessary to some extent, but what people are more interested in, are the benefits they will enjoy by staying on your page. If your page does not depict this aspect properly, then users are most likely to bail off.
4. Keep all important information above the fold. Like any other page, this universal rule applies to your landing page as well. After clicking a link and landing on a completely strange web-space, users are most unlikely to scroll down for finding their desired information. So it is important that you keep all key elements, like "Subscribe Now" buttons, within the upper fold.
5. More than anything else, keep your landing page concise up-to-date. The user derives his first impression of your website from the landing page, and it definitely counts. If visitors notice the slightest of outdated or irrelevant information on this very first page, they are most likely to lose interest in what you have to offer.
Never write more than what is required, no one ever reads it.Always keep in mind that diverting traffic to your landing page is just half the work done. Using the above tips should go a long way in helping you accomplish the second half.
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